A full-service literary agency that focuses on books for the Christian market.
// by Kathleen Y'Barbo// 37 Comments
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Bragging rights. How many of you cringe when forced to brag about yourself? Count me in your number. There’s something about tooting your own horn that makes the music sound …
Best of the Blog 2009: MARKETING MATTERS: Bragging Rights and the Author’s BioRead More
// by Kathleen Y'Barbo// 5 Comments
Blogger: Kathleen Y’Barbo
Location: The Woodlands, Texas PR Office
Weather: Gorgeous Texas fall day – sunny with a high in the 60s
Last week, the Books & Such experts weighed in on ideas for making the most of radio interviews. …
// by Kathleen Y'Barbo// 3 Comments
Blogger: Kathleen Y’Barbo
Location: The Woodlands, Texas PR Office
Weather: Chilly and wet
Last week, we talked about television appearances. As promised, today is devoted to radio interviews. Because Books & Such Literary Agency has some of the best authors, …
MARKETING MATTERS: Right for Radio, Tips for Talking About You and Your BooksRead More
// by Kathleen Y'Barbo// 5 Comments
Blogger: Kathleen Y’Barbo
Location: The Woodlands PR Office
Weather: Finally fall in Texas! 50’s – Brr!
For those of you who are just beginning to brave the spotlight and do public speaking, bravo! To make the most of your speaking …
MARKETING MATTERS: From the Stage to the Screen, Tips for Talking on the TellyRead More
// by Kathleen Y'Barbo// 8 Comments
Blogger: Kathleen Y’Barbo
Location: The Woodlands, TX
Last week we talked about public speaking as a way to reach potential readers. I hope some of you who were reluctant have decided to take the plunge. For you and for those …
MARKETING MATTERS: Talking Points–Ten Tips for Taking the StageRead More
// by Kathleen Y'Barbo// 19 Comments
Blogger: Kathleen Y’Barbo
Location: The Woodlands, Texas PR Office
Weather: Sunny, high in the low 60s
Anyone who has been a writer for long has been confronted with this question: Do you do speaking engagements? For some, this question is …
// by Kathleen Y'Barbo// 9 Comments
Blogger: Kathleen Y’Barbo
Location: The Woodlands, Texas PR Office
Weather: Soggy and 60s
For the past few weeks, I’ve enjoyed the spirited discussion on branding, and I hope you have as well. While there will probably never be a consensus …
// by Kathleen Y'Barbo// 6 Comments
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: Another Blue Norther due this afternoon
I’ve enjoyed reading all the responses to my question about branding. As I wrote last week, the consensus is there’s really no consensus. …
// by Kathleen Y'Barbo// 10 Comments
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: Blue Norther coming! Translation: 90s to 50s in one afternoon
Last week I asked for you to send me your thoughts, rants, raves, and ponderings on the topic of …
// by Kathleen Y'Barbo// 9 Comments
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: Low 80s and sunny
Creating an online presence is essential for today’s author. Few would argue with this statement. Most have jumped on the Internet bandwagon with websites. Many …
MARKETING MATTERS: Blogging Your Brand and Other Internet IdeasRead More