A full-service literary agency that focuses on books for the Christian market.
// by Kathleen Y'Barbo// 5 Comments
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: A chance of rain–we hope!
If you’ve been following along with us over the past few weeks, you should have a one-line bio and a three-hundred word masterpiece that …
MARKETING MATTERS: Tackling Twenty Questions in The Author QuestionnaireRead More
// by Kathleen Y'Barbo// 7 Comments
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: STILL HOT!
The past two weeks we’ve been talking about author bios. First came the one-line summary, and then, last week, I challenged authors to answer questions I called …
MARKETING MATTERS: 4 Ws and a Three-Hundred-Word BioRead More
// by Kathleen Y'Barbo// 5 Comments
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: Heat wave!
WOW! I read some fabulous one-sentence bios in response to last week’s challenge. So many of you have shown your ability to craft a sentence full of …
// by Kathleen Y'Barbo// 4 Comments
Blogger: Kathleen Y’Barbo, Publicist
Location: Books & Such PR Office, The Woodlands, Texas
Weather: HOT!
Every author knows a great book is one that hooks the reader from the first sentence. A well-planned PR campaign does the same thing: It …
MARKETING MATTERS: The Longest Day and Other PR HooksRead More
// by Kathleen Y'Barbo// 6 Comments
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: HOT!
Success Is in the Details: The Basics of Conducting a Book Signing
Finally! The day of the signing has arrived. You’ve feasted on a hearty breakfast–or settled your …
MARKETING MATTERS: The Good, the Bad, and the Better Book Signings, Part 3Read More
// by Kathleen Y'Barbo// 1 Comment
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: Warm and sunny
Part 2 – Planning and preparation
Imagine the perfect book signing. You, the author, arrive to find the line of adoring fans snakes around the building …
MARKETING MATTERS: The Good, the Bad, and the Better Book Signings, Part 2Read More
// by Kathleen Y'Barbo// 6 Comments
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: Warm and sunny
Part 1 -What makes a good signing?
Book signings! Love ’em or hate ’em? What unpublished author doesn’t dream of long lines and cramped wrists as …
MARKETING MATTERS: The Good, The Bad, and the Better Book Signings, Part 1Read More
// by Kathleen Y'Barbo// 7 Comments
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: Unseasonably cool and dry
As I type this, “American Idol” has come to its season’s conclusion. Glittering confetti showered screaming crowds as millions looked on. When voting closed on …
// by Kathleen Y'Barbo// 6 Comments
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: Sunny and warm
Ask any publicist what the goal of a book campaign is, and he or she will tell you it is to sell books. And who buys …
// by Kathleen Y'Barbo// 8 Comments
Blogger: Kathleen Y’Barbo
Location: The Woodlands, Texas PR Office
Weather: Warm and humid
Newsletters, e-blasts, and blog tours-oh,my! Is it just me, or does it appear that more and more promotional items are arriving every day in our In-boxes?
Savvy …