A full-service literary agency that focuses on books for the Christian market.
// by Kathleen Y'Barbo// Leave a Comment
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: Rainy and warm
Welcome to my all new day for posting Marketing Matters! We’ve decided that Friday is a better day for me to post so the other bloggers’ …
MARKETING MATTERS: Elements of a Marketing Plan, Part 1Read More
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Blogger: Kathleen Y’Barbo
Location: The Woodlands, Texas Publicity Office
Weather: Warm and sunny
As with any type of marketing, learning how to tailor your appeal to fit your audience is key. Well before a book releases, the in-house publicity department …
// by Kathleen Y'Barbo// 7 Comments
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: Sunny and 75 degrees
You’ve landed the book contract, and the book has been written, edited, and proofed on galleys. Now what? Marketing, of course! But while you’re working …
// by Kathleen Y'Barbo// Leave a Comment
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, TX Publicity Office
Weather: Sunny and 75 degrees
Finding the time and skills to market your books are essential, but what about the cost? Publicity, by definition, is free. A mention on a …
MARKETING MATTERS: Taming the Marketing Monster, Part 4Read More
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Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, TX Publicity Office
Weather: Rainy and 65 degrees
Last week I touched on a few ways to carve out time to publicize your book. This week I’d like to take a look at …
MARKETING MATTERS: Taming the Marketing Monster, Part 3Read More
// by Kathleen Y'Barbo// Leave a Comment
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, TX Publicity Office
Weather: Cloudy and 75 degrees
Last week I talked a bit about the Marketing Monster, that huge scary thing lurking in the shadows that promises to pounce without warning.
Many …
MARKETING MATTERS: Taming the Marketing Monster, Part 2Read More
// by Kathleen Y'Barbo// Leave a Comment
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, TX Publicity Office
Weather: Sunny and 75 degrees
Maybe you love doing publicity, speaking, book signings, and the like. Great! Publicists like me love you! But what if you’re like the majority of …
MARKETING MATTERS: Taming the Marketing Monster, Part 1Read More
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Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, TX PR Office
Weather: Sunny 82 degrees
Last week I talked about the writer’s resume–or one sheet–and how that document can be used as your calling card to editors before your book is …
// by Kathleen Y'Barbo// 3 Comments
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, TX PR Office
Weather: Sunny and 57 degrees
In these tough economic times, one would be hard-pressed to find someone who hasn’t given at least passing consideration to his or her resume. But …
// by Kathleen Y'Barbo// Leave a Comment
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas Publicity Office
Weather: Sunny and 72 degrees
Every time an author looks into a camera, clips on a microphone, or speaks at an event covered by reporters, an opportunity for publicity–good or …
MARKETING MATTERS: Six Practically Painless Tips for Mastering the MediaRead More