A full-service literary agency that focuses on books for the Christian market.
// by Kathleen Y'Barbo// Leave a Comment
Blogger: Kathleen Y’Barbo
Location: The Woodlands, Texas Publicity Office
Weather: Rainy and 65 degrees
Welcome to your weekly publicity blog post!
With money tight and book launches often done on ever-shrinking budgets, I’m often asked what authors should be doing …
MARKETING MATTERS: Top 3 Cost-Effective Essentials for Telling the World About Your BookRead More
// by Kathleen Y'Barbo// 3 Comments
Blogger: Kathleen Y’Barbo
Location: PR Office, The Woodlands, Tex.
Are you Twittering yet? I certainly hope so!
That means you’ve dipped your toe into the pool of social networking. Bravo! Now what? Send your Twitters out where they will reach …
// by Kathleen Y'Barbo// 7 Comments
Blogger: Kathleen Y’Barbo, Publicist
Location: PR Office, The Woodlands, TX
Weather: 62 degrees and sunny
Last week, I talked about Twittiquette, the rules of etiquette on the popular social networking site Twitter. Assuming you’ve all learned how to be a …
MARKETING MATTERS: Five Top Tips for Twitterific PRRead More
// by Kathleen Y'Barbo// Leave a Comment
Blogger: Kathleen Y’Barbo
Location: PR Office, The Woodlands, TX
Weather: 37 degrees, cloudy
For those few of you who haven’t heard, Twitter is one of the fastest growing social networking sites on the Internet. Nielson Online predicts the number of …
Marketing Matters: Twittiquette – How to Avoid Fleeing FollowersRead More
// by Kathleen Y'Barbo// 5 Comments
Publicize your book in 15 minutes or less? Yes!
Here are five of my favorite tips for activities that can be achieved in 15 minutes or less:
1. Set up a Google alert for your name, your book title, and …
MARKETING MATTERS: 15 Minutes to Fame, Reaching Your PR Goals in 15 Minutes or LessRead More
// by Kathleen Y'Barbo// 4 Comments
“A public relations professional is part business manager, part sociologist, part cheerleader, and part confessor, and part pit bull.” Lucas Westcoat, Waggener Edstrom, Seattle, WA
Two years ago, I began discussions with agent Janet Grant regarding what was to become …