Blogger: Rachel Kent
Last weekend, I took my kids to a release party for a new book at our local Barnes & Noble. I had seen the advertisement for the release party in the e-newsletter I am subscribed to. My …
Barnes & Noble
2 Promo Ideas and How 1 Author Used Them
Blogger: Janet Kobobel Grant
Authors are always on the lookout for ways to effectively market their books. This week and next I’ve asked two of my clients to showcase avenues they turn to that let readers know a new book …
Why the Amazon-Hachette Battle Matters
Blogger: Janet Kobobel Grant
You might have heard about the pitched battle between two giants in our book economy–Amazon and Hachette Book Group–on television news, in newspaper articles, through blogs or other online sources. Last week both parties took their …
Book Tours
Blogger: Wendy Lawton
I just returned from accompanying one of my clients, Lauraine Snelling, on her five-state, twelve-day FaithWords Wake the Dawn book tour. Several times I was asked by book store events coordinators or librarians if most authors …
Author-publisher marketing responsibilties
Blogger: Janet Kobobel Grant
The other day I was talking with one of my clients who has been in the biz for decades. She was lamenting how her publisher expects her to do all the heavy lifting when it comes …
Making the Desert Bloom Again: Publishing Innovation
Blogger: Mary Keeley
Location: Books & Such Midwest Office, Illinois
As soon as we think we have some understanding of what to expect in 2012, we encounter a new twist as innovation continues to reinvigorate the dry soil of publishing’s …
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Bookstores–Headed for Extinction?
Blogger: Wendy Lawton
Location: Books & Such Central Valley Office, CA
Two months ago our town had two bookstores– a very healthy Borders store and a Main Street Christian bookstore that had been around (and vigorous) for more than two …
Bookstore Market Research: Historical Romance
Blogger: Rachel Zurakowski
Location: Barnes & Noble, Santa Rosa, Calif.
While I was in the bookstore, I focused my research on historical romance. Since a picture is worth a thousand words, we’ll start with the pictures of what I saw …