Blogger: Mary Keeley
What is your knee-jerk reaction to the concept of self-promotion? Negative or positive? In the coming year we’ll be surrounded by self-promotion of all kinds via the media until we do an eye roll and cover our …
book promotion
Never Self Promote
Blogger: Rachelle Gardner
In my experience, most authors dislike the idea of self-promotion. Also in my experience, people (including authors) don’t enjoy the constant barrage of promotion surrounding us at all times. People don’t want to be sold to. People …
Timing Book Promotions
Blogger: Mary Keeley
We talk a lot about the importance of writers promoting your books and advise that this becomes your full-time job when it releases. Equally important is timing book promotions to reap the greatest return for your effort. …
2 Promo Ideas and How 1 Author Used Them
Blogger: Janet Kobobel Grant
Authors are always on the lookout for ways to effectively market their books. This week and next I’ve asked two of my clients to showcase avenues they turn to that let readers know a new book …
Book Giveaways Reap Sales
Blogger: Mary Keeley
It seems counter-productive that giving your book away results in increased sales. I was unconvinced until I saw hard cold data. The trend continues for both traditionally and self-published books. The secret is to be strategic about …
Cross-promoting– How Much Is Too Much?
Blogger: Wendy Lawton
A couple weeks ago I wrote a blog post about The Trouble with Tribes. Goodness, that one stirred up a lot of conversation! Someone privately contacted me with this follow-up question:
“I have another notion I …
The Furrowed Brow
Blogger: Wendy Lawton
Location: Books & Such Central Valley, California Office
First Published: August 10, 2009
I used to have a terrible worry habit. When I was young I was a master at the worst case scenario. It’s been more …
Book Production Process: Marketing
Blogger: Mary Keeley
Location: Books & Such Midwest Office, IL
A little farther down the hallway at Your Publishing House, Inc. is the marketing department. You may be introduced to the marketing manager assigned to your book project as soon …
MARKETING MATTERS: Beyond the Big Splash; How to Give Your Book Serious Shelf Life
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas PR Office
Weather: Rainy and warm–fall’s coming!
Congratulations! You’re published! Likely your publishing house began planning for publicity and marketing months–or even a year–before the book’s release. At Books & Such, we …
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MARKETING MATTERS: Freebies, Promos, and Giveaways–Oh, My!
Blogger: Kathleen Y’Barbo
Location: The Woodlands, Texas PR Office
Weather: Warm and Steamy!
Freebies, promos, and giveaways! The buzz on writers’ loops abounds with ideas for promotional items and makes it seem as though any author who hasn’t paid to …
MARKETING MATTERS: Freebies, Promos, and Giveaways–Oh, My!Read More