Blogger: Rachel Kent
Last weekend, I took my kids to a release party for a new book at our local Barnes & Noble. I had seen the advertisement for the release party in the e-newsletter I am subscribed to. My …
bookstores
Retailer Needs
Blogger: Cynthia Ruchti
I spent the past several days listening to and speaking with retailers at the CPE International Christian Products Expo in Murfreesboro, TN. My impressions are many.
One question not asked often enough in our day-to-day writing is …
Toys in the Bookstore
Blogger: Rachel Kent
I was planning to write on this topic anyway, but now with the news of Family Christian Stores going out of business it is even more relevant. I am very sad to see more bookstores go out …
Don’t Believe Everything You Hear
Blogger: Wendy Lawton
Unless you live in a cave you have been bombarded with negative, anxiety-producing information of late. Brexit marks the end of the EU. The stock market has never been so volatile. The upcoming United States election promises …
Reading the Market
Blogger: Wendy Lawton
Anyone out there feeling like a book marketing guru? We often hear from writers that knowing the potential competition for their books is the hardest thing about doing a proposal. But reading the market is an important …
The Listening Tour
Blogger: Wendy Lawton
I’m just back from a ten-day, twelve-event Lauraine Snelling Book Tour. We drove 1585 miles, made hundreds of connections and listened to just as many stories. As I posted several of the events on Facebook many commented …
For the love of reading
Blogger: Rachel Kent
I am traveling today, so I will not be able to participate, but I hope you will all interact and chat with each other.
On Wednesday, I took my nephew and daughter to a local bookstore and …
Slow and Steady
Blogger: Wendy Lawton
I just walked in the door from accompanying Julie Klassen, one of my authors, on a week-long book tour. One of the best things about spending time in bookstores is that, among all the readers there to …
Innovations publishing should try
Blogger: Janet Kobobel Grant
I call May and June Convention Alley. Three major events that focus (mostly) on books occur one after the other: Book Expo America (BEA), which is the largest of the shows, focuses primarily on general market …
Making the most of your influencer copies
Blogger: Rachel Kent
Typically, when your contracted manuscript is a few months from publication, the publisher will send out influencer copies to a list of recipients that you’ve compiled. It’s usually between 25 and 100 people. The books go out …