Blogger: Janet Kobobel Grant
I recently discovered the #1 hardback New York Times best-seller, Humans of New York. The author, Brandon Stanton, began the book quite without a plan to create a book. He was new to NYC, didn’t …
Library Insider
Book Tours
Blogger: Wendy Lawton
I just returned from accompanying one of my clients, Lauraine Snelling, on her five-state, twelve-day FaithWords Wake the Dawn book tour. Several times I was asked by book store events coordinators or librarians if most authors …
Don’t Overlook Libraries
Blogger: Rachel Kent
A client of mine emailed me yesterday to update me on her marketing efforts for a new book. She’d never done much marketing to libraries, but decided to try out Library Insider (libraryinsider.com). Library Insider is …
Dealing with a Bounty of Publishing Riches
Blogger: Michelle Ule
I’m filling in for Wendy Lawton this week and next as she travels with Lauraine Snelling on an author tour–Lauraine’s signing books at the Lifeway Christian Store Tuesday, August 19, in Toledo at 6 pm.
Managing Multiple …
Favorite Writer Resources and Tools
Blogger: Mary Keeley
The amount of research, details, and terms to manage can become daunting and consuming. Along the writing journey, authors stumble upon resource tools they especially like and go back to again and again. I’m going to list …
Bookstores–Headed for Extinction?
Blogger: Wendy Lawton
Location: Books & Such Central Valley Office, CA
Two months ago our town had two bookstores– a very healthy Borders store and a Main Street Christian bookstore that had been around (and vigorous) for more than two …
So How Am I Doing?
Blogger: Wendy Lawton
Location: Books & Such Central Valley Office, CA
On Friday we’re going to talk about some of the specific things authors can do to help market their books and themselves, but in the meantime I want to …
What’s So Great About: YOU in Your Marketing Plan
Blogger: Mary Keeley
Location: Books & Such Midwest Office, IL
In my grandparents’ day, news and information passed efficiently in “over the fence” conversations with a neighbor, in local groups, or at church. This contributed to a strong sense of …
Library Insider: How Has a Library Touched Your Life?
Blogger: Janet Kobobel Grant
Location: Books & Such main office, Santa Rosa, Calif.
First things first, let me announce the winner from yesterday’s contest, in which each person who made a comment was entered the win the drawing. The winner …
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Library Insider: Measuring Results
Blogger: Janet Kobobel Grant
Location: Books & Such main office, Santa Rosa, Calif.
Let’s imagine several months from now that you’ve not only invested in the database from Library Insider, but you’ve also taken the Behind the Stacks training. You’ve …