A full-service literary agency that focuses on books for the Christian market.
// by Kathleen Y'Barbo// Leave a Comment
Blogger: Kathleen Y’Barbo, Publicist
Location: The Woodlands, Texas Publicity Office
Weather: Sunny and 72 degrees
Every time an author looks into a camera, clips on a microphone, or speaks at an event covered by reporters, an opportunity for publicity–good or …
MARKETING MATTERS: Six Practically Painless Tips for Mastering the MediaRead More
// by Kathleen Y'Barbo// 7 Comments
Blogger: Kathleen Y’Barbo, Publicist
Location: PR Office, The Woodlands, TX
Weather: 62 degrees and sunny
Last week, I talked about Twittiquette, the rules of etiquette on the popular social networking site Twitter. Assuming you’ve all learned how to be a …
MARKETING MATTERS: Five Top Tips for Twitterific PRRead More
// by Kathleen Y'Barbo// Leave a Comment
Blogger: Kathleen Y’Barbo
Location: PR Office, The Woodlands, TX
Weather: 37 degrees, cloudy
For those few of you who haven’t heard, Twitter is one of the fastest growing social networking sites on the Internet. Nielson Online predicts the number of …
Marketing Matters: Twittiquette – How to Avoid Fleeing FollowersRead More
// by Kathleen Y'Barbo// 5 Comments
Publicize your book in 15 minutes or less? Yes!
Here are five of my favorite tips for activities that can be achieved in 15 minutes or less:
1. Set up a Google alert for your name, your book title, and …
MARKETING MATTERS: 15 Minutes to Fame, Reaching Your PR Goals in 15 Minutes or LessRead More
// by Kathleen Y'Barbo// 4 Comments
“A public relations professional is part business manager, part sociologist, part cheerleader, and part confessor, and part pit bull.” Lucas Westcoat, Waggener Edstrom, Seattle, WA
Two years ago, I began discussions with agent Janet Grant regarding what was to become …